Using Facebook for business has become indispensable for both large and small companies. There is no business that does not rely on people and there is no better way to engage with them than on Facebook. You can gain insights into your customer base and get opinions on your products and services. It is the most cost effective way get exposure to a targeted audience and it promotes word of mouth referral.
What makes Facebook for business so powerful is that it is so easy to connect with people. It’s much easier to click the like button on a page than to sign up for a mailing list for example and they are much more likely to unsubscribe from email than unliking a page. Once a page has a following it still takes effort to draw them in but if you can get their attention and stand out from the crowd it will almost certainly lead to growth.
By engaging with people in this way you are not just making use of a powerful tool but you also get a strong brand association. People love Facebook because it represents all the things that they love such as freedom, relationships and expressing themselves. By associating with a brand that people love you automatically create a better impression of your own brand.
There are also new and more powerful possibilities all the time. Creating a page is just the first step in creating a social media presence. With event or deal pages you can generate a lot of interest over a short period of time and get introduced to friends of your fans. Beyond that there will still be the possibility of creating apps if they meet the new timeline format standards.
The use of Facebook Credits have also become a powerful way to get people to take action. Credits can be used to purchase pay per view services such as concert broadcasts or music streaming. They can also be used to buy MP3 downloads or to play games with could be a strong incentive for over 290 million gamers.
Credits can be earned when making purchases such as magazine subscriptions or even just for playing games or watching video ads. You could even just earn credits when visiting pages. It is not possible to reward someone for liking a page but it is possible to earn credits for taking action on page which requires the page to be liked first.
Social media also allows for much more cost effective market research which can even be more accurate than traditional methods. Software is available to distribute surveys and at the same time it can request permission to access profile information. In traditional surveys people don’t always answer truthfully but in this way you can get almost verified information about their age, sex, location and information about their friends and pages that they like.
This can be used to gain a deep understanding of target markets. It is also a very quick and effective way to get information about whether products should be launched or whether ads of films trailers are effective. Combining the possibility of in depth knowledge of your customer and the most effective way to create a mutual interaction makes using Facebook for business so indispensable.